November 2021 – Singapore: A leading superapp giant in Southeast Asia – Grab, announced an expansion of its grocery delivery services GrabMart across Southeast Asian region. In which it will welcome major supermarket and convenient store chain into GrabMart as partner for its everyday essential goods delivery service. Along with the recent announcement of its new “Shopper” solution to support its growing retail partnership in the southeast asia area.
Online grocery shopping is getting acceptible in our market region. According to the research by Bain and Facebook, Online grocery shopping is the fastest growing segment in 2021with majority of consumer planning to either maintain or increase their at-home online spending on groceries. This is also project to increase at an annual growth rate of 24% according to Euromonitor International over the next five years reaching at US$11.9 billion in size by 2025.
According to Grab – Head of Deliveries – Demi Yu:
“Eighty-five percent of our GrabMart users in Second Quarter of 2021 came from GrabFood. This goes to show that our superapp offering is particularly attractive to Southeast Asia’s mobile-first consumers who value the ease of accessing multiple everyday services, from on-demand mobility, to food delivery and grocery shopping, in one app. We are excited to welcome some of the largest grocery retailers in Southeast Asia onto our platform. Together, we can ride on the rising instant delivery trend and provide consumers greater variety and convenience through GrabMart,”
Major retail chains now on GrabMart
New partners joining GrabMart include Indomaret in Indonesia, a convenience store chain with over 15,000 stores; Big C in Thailand, a hypermarket chain with over 1,000 outlets; Lotus’s Malaysia (formerly known as Tesco Malaysia) with over 62 locations; S&R supermarket in the Philippines best known for their attractive members-only discounts; and Mega Market in Vietnam, a leading wholesaler and distributor of grocery products. Consumers will be able to shop from these stores , have their orders delivered instantly to their doors or at their preferred time, and earn Ovo Rewards and GrabRewards points for their purchases.
With a growing number of supermarket partnerships across the region, Grab plans to trial “Shopper”, a shopping assistant solution, in selected supermarkets this year. Built into the Grab Driver superapp, “Shopper” is a digital shopping list that enables retail staff to easily pick and pack consumers’ grocery orders as they move through shopping aisles. Retail staff can notify consumers in real-time if items are sold out, suggest potential replacement options, and send photos of the items through the in-app GrabChat feature. Any changes to consumers’ original orders will be clearly reflected in the Grab user app for transparency.