November 2021 – Singapore: A leading superapp giant in Southeast Asia – Grab, announced an expansion of its grocery delivery services GrabMart across Southeast Asian region. In which it will welcome major supermarket and convenient store chain into GrabMart as partner for its everyday essential goods delivery service. Along with the recent announcement of its new “Shopper” solution to support its growing retail partnership in the southeast asia area.
Online grocery shopping is getting acceptible in our market region. According to the research by Bain and Facebook, Online grocery shopping is the fastest growing segment in 2021with majority of consumer planning to either maintain or increase their at-home online spending on groceries. This is also project to increase at an annual growth rate of 24% according to Euromonitor International over the next five years reaching at US$11.9 billion in size by 2025.