IBM is Worldwide Market Share Leader in Social Software for Fourth Consecutive Year

Quezon City – April 26, 2013: IBM (NYSE: IBM) recently announced that for the fourth consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software.*

Social networking adoption continues to soar as businesses look to transform their organization into a smarter enterprise that is capable of empowering a global workforce and transforming client experiences.


According to IDC, the worldwide enterprise social market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.*

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IBM Lotusphere integrates Social Media


Last February 22, 2011, IBM Philippines Marketing Manager Mr. John Victoria invited me to a whole day event of learning about Social Media at Rizal Grand Ballroom, Shangrila-Plaza Hotel, Makati. Top executives from IBM Software shared insight on how Social Media made an impact to the Philippines industries. Like what I have shared from my previous post, Social Media has become the new medium for companies, not only to communicate but to interact with its client.

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Social Media in the Philippines.

Social Media in Philippine Industry

Social Media is becoming more and more popular to Filipinos each day. It already became a part of our daily digital life. According to, the Philippines is now the 5th largest country in Facebook led by the United States. Almost 21% of our populations are checking wall post and uploading photos on their Facebook wall. This presents as a potential business opportunity for Philippine organizations and marketing companies to reach out to their target audience using social media. Most organizations are now devising marketing campaigns specifically for various social networking platforms which open challenges to enterprise social media management.

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