Social Media in Philippine Industry
Social Media is becoming more and more popular to Filipinos each day. It already became a part of our daily digital life. According to yehey.com, the Philippines is now the 5th largest country in Facebook led by the United States. Almost 21% of our populations are checking wall post and uploading photos on their Facebook wall. This presents as a potential business opportunity for Philippine organizations and marketing companies to reach out to their target audience using social media. Most organizations are now devising marketing campaigns specifically for various social networking platforms which open challenges to enterprise social media management.