Search Engine Optimization, like any other types of web-based services, is essentially an investment. While there is no question on its efficacy, I highly values the importance of having clients understand what they are actually spending on and what results to expect. The preceding paragraphs will give you a detailed discussion on Search Engine optimization

SEO defined by wikipedia …

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Here’s are some of the popular search engine:

SEO is a popular technique to efficiently pull massive amount of free traffic. Aside from web hosting, Qlick Cafe – Internet Solution offers a full range of internet marketing services to cover every base on converting your popularity into profits.

To be continued ….

Here’s one that will help you how to increase your site’s search engine visibility.

How to create Sitemap.xml manually using your plain old text editor…

1.) Create a text file using notepad and save it Sitemap.xml.
2.) Type or copy the following text in the first and second line of the xml file.
<?xml version=”1.0″ encoding=”UTF-8″?>

<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

3.) For each links or pages you wish to be crawl by search engine add the following format.

<url>
<loc>http://www.qlickcafe.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>

<url>
<loc>http://www.qlickcafe.com/blogs/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
4. After encoding all your pages or links end it with a closing tag for the urlset.
” </urlset> ”

5. Then upload the file to your /root folder where you saved the index.html or index.php .

Note that Sitemap protocol format consists of XML tags. All data values in a Sitemap must be entity-escaped. The file itself must be UTF-8 encoded.

The Sitemap must:

• Begin with an opening <urlset> tag and end with a closing </urlset> tag.
• Specify the namespace (protocol standard) within the <urlset> tag.
• Include a <url> entry for each URL, as a parent XML tag.
• Include a <loc> child entry for each <url> parent tag.

All other tags are optional. Support for these optional tags may vary among search engines. Refer to each search engine’s documentation for details.

Also, all URLs in a Sitemap must be from a single host, such as www.example.com or store.example.com. For further details, refer the Sitemap file location

Sample XML Sitemap

The following example shows a Sitemap that contains just one URL and uses all optional tags. The optional tags are in italics.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
      <loc>http://www.qlickcafe.com/</loc>
      <lastmod>2005-01-01</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.8</priority>
   </url>
</urlset>