Last February 22, 2011, IBM Philippines Marketing Manager Mr. John Victoria invited me to a whole day event of learning about Social Media at Rizal Grand Ballroom, Shangrila-Plaza Hotel, Makati. Top executives from IBM Software shared insight on how Social Media made an impact to the Philippines industries. Like what I have shared from my previous post, Social Media has become the new medium for companies, not only to communicate but to interact with its client.
Social Business = Business Solution + Social Media
Early part of the event, Mr. Tim Birdsall Director of IBM Lotus Software discussed the “Dawn of Social Business”. He defines Social Business, as an integration of business solution to social media, that will enables companies build better customer relationship, brings speed and breakthrough thinking to companies operations and optimizing workforce by enabling easy contextual collaboration.
They also presented some case from prominent companies such as AVIS Europe, Dept. of Taxation and Finance of New York State, and SE Asian Gov’t Agency on how gaining insight will enables optimization to these organizations.
Social Media is not Just a Marketing Tool
Afterwards, before the lunch break session, Mr. Christopher Blake – ASEAN Collaboration Executive on IBM Collaboration Solution talk about the advantages of social media in a corporate enterprise. He cited that Social Media provides an opportunity to reach people on a whole new level to include:
– Customer Service
– Public Relation
– Employee Engagement
– Collaboration/ Knowledge Management
– Thought –Leadership
– Customer/Employee Acquisition
He noted that… for the enterprises, the best way to quickly gain social media credibility is Customer Care. It pretty much table stake.